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Clarify

Clarify is the AI-native CRM for founder-led startups and revenue teams, founded 2024 in Seattle, that automatically captures emails, calls, and meetings, keeps records up to date without manual data entry, and runs autonomous AI agents for prospecting, research, lead enrichment, outreach, pipeline digests, and follow-ups. Clarify Agents (GA launch on Sep 3 2026) let revenue leaders describe any CRM workflow in plain English and have an agent run it on a schedule or signal — across Clarify's data and any tool connected via MCP, with reviewable triggers, scoped read/write, and ask-before-act guardrails. The platform integrates with the existing GTM stack via MCP, ships a Lead Finder, AI-enriched campaigns, an Inbox that auto-summarises activity, and a built-in call-coaching layer; a 2026-07 acquisition of Seam AI added Clarify Signals — first- and third-party market signals (funding rounds, champion movement, hiring, website activity) — turning Clarify into both a system of record and a system of awareness. Plans include a Free tier and a fully-featured paid tier, with custom pricing for larger teams; the public Partner Program offers four lanes (Investor/accelerator, Services, Referral, Tech) with revenue share on every customer brought or implemented.

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