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Apple Messages for Business

Apple Messages for Business is Apple’s messaging platform for letting users interact with companies directly through the Messages app. In the digest context, it is notable as the distribution surface for AI agents such as Poke, allowing assistants to live inside a familiar consumer messaging channel. Businesses can use it for support, scheduling, updates, commerce, and guided workflows that feel native to iPhone users. The platform is useful for customer-experience teams, agent builders, and brands that want conversational automation without forcing users into a separate app. Its unique advantage is Apple’s trusted messaging environment, which can make AI-powered business interactions feel lightweight and accessible.

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